Selected work
Three projects, two languages each.
A roaster, a clinic group and a venture fund. Different sectors, the same promise: nothing was translated after the fact.
Identity, packaging
Ravine Coffee Roasters
A specialty roaster in Amman that sells online across the region. We named the blends in both languages, drew a wordmark that reads as one mark in two scripts, and designed packaging that flips direction without a redesign.
Launched 2024. The same identity now runs across three cafés.
Website, bilingual content
Hilal Family Clinics
A group of family clinics that needed booking, doctor profiles and health guides in both languages. Every page was written twice rather than translated, and the site runs right-to-left as naturally as left-to-right.
Bookings from the site doubled in the first quarter.
Launch campaign
Tamr Ventures
An early-stage fund announcing its first portfolio. We planned one message for two audiences, produced the launch film and the founder interviews, and ran the ninety days that followed.
The announcement reached the founders it was written for, in both languages.